Typography
Typography plays a crucial role in the DROPP brand identity. Our typeface choices reflect our modern, precise, and accessible approach, ensuring clear communication across all platforms.
Primary Typeface
Kanit is our primary typeface. Its modern geometry and clean lines perfectly embody our brand's innovative spirit while maintaining excellent readability.
Kanit Thin
Used for subtle, elegant headlines and large display type
Kanit Light
Perfect for body text and longer paragraphs
Kanit Regular
Our standard weight for general use
Kanit Medium
Used for emphasis and subheadings
Kanit Bold
For headlines and primary headings
Type Scale
Our type scale ensures consistency across all applications while maintaining optimal readability at every size.
Display
96px - Hero headlines and major promotional material
H1 Headline
72px - Primary page headlines
H2 Headline
60px - Section headlines
H3 Headline
48px - Subsection headlines
H4 Headline
36px - Supporting headlines
Large Body
24px - Introductory paragraphs and pull quotes
Body
20px - Standard body text
Small
16px - Supporting text and captions
Typography in Use
Examples of our typography system in various applications.
Guidelines
Follow these principles to maintain consistency and readability across all applications.
Line Height
Tight - 1.1
Normal - 1.5
Loose - 1.8
Letter Spacing
Tight tracking
Normal tracking
Wide tracking
Text Colors
Primary Text Color
#252627
Secondary Text Color
#38D4A8